When Skinfix rebranded itself in 2019, prices jumped yet again, and this is now called "Lipid-Peptide Lotion" and costs over 50 USD. I had to sit down after that. I couldn't believe it. I used to use this lotion all the time back when it didn't require me to mortgage my house but these days SkinFix is so outrageously expensive for the little bit you get that I can't afford it any more, which is a shame as it was a nice lotion that didn't irritate my skin. Now they stock at Sephora and charge more than triple the price for the same re-branded product, and the company's customer service is patronizing and insulting. No longer worth the money (or frustration) when there are better products out there, I've happily dropped them.