I bought it because it was less than $10 in a really good size and because I heard charcoal can really suck the impurities out of your skin. I've been using it for about 5 months consistently and I think it's safe to say that it works decently? I still have breakouts due to hormonal spikes, but I do notice brighter, cleaner skin. My skin is sensitive, so I thought a gentle, mousse cleanser wouldn't irritate me, and so far, I think it's been okay. Nothing stopping me from switching to something else though.