Pros: Removes makeup effectively, it exfoliates, dried my pimples, brightens, and kinda lightened my post-acne hyperpigmentation.

Cons: You really have to hold your breath when you lather and massage it on your face because it kinda hurts the nose when you inhaled some. But you have nothing to worry if you actually inhaled some because it's non-toxic. But there's also a debate that Baking Soda is too harsh for the skin, and this cleanser has a pH level of 8.5-9 according to this master list.

FULL REVIEW: http://stylevanity.com/2015/06/etude-house-baking-powder-bb-deep-cleansing-foam-review.html